Making trust something you can taste.
We didn't set out to sell ghee. We set out to fix a broken promise — that the food you feed your family is exactly what the label says.
Born from a simple frustration.
India loves ghee — and India's ghee is among its most adulterated foods. Walk any aisle and you'll find jars promising purity with nothing to back it up. We were tired of guessing. So we built the brand we wished existed: one that hands you the evidence.
We partnered with families in the Gir region who were already doing it right — by hand, the bilona way — and committed to publishing what we find: the lab results in full, and an honest note wherever we have not proven something yet.
Read our full storyThree things we won't compromise.
Care first
We start with how the cows are treated, because care is the only ingredient you can't fake.
Proof, not promises
We publish our lab results in full, and say plainly what we have not proven yet.
Patience over scale
We'd rather make less, slowly and well, than more, fast and forgettable.